E-commerce catalog optimization: beyond traditional SEO

An optimized catalog not only improves your Google ranking: it also increases your sales on Shopping, marketplaces and price comparison sites. Girofeeds applies AI to automatically and scalably optimize titles, descriptions, attributes and images.

The problem: e-commerce catalogs are not optimized

Most online stores have catalogs with poor or incomplete data:

  • Generic titles: "Nike sneakers" instead of "Nike Air Max 90 Black Men's Sneakers Size 9".
  • Empty or duplicate descriptions: the same text copied for dozens of products.
  • Missing attributes: no brand, no GTIN, no correct category.
  • Low-quality images: dark photos, with logos, without context.

This problem not only affects your organic SEO: it also hurts your Google Shopping performance, conversion rate and ability to scale across multiple channels.

How Girofeeds addresses this problem

Girofeeds works directly on your catalog, applying automatic AI optimizations:

Title and description optimization

AI rewrites titles following best practices: brand + model + key attributes + variant. Generates unique descriptions for each product.

Automatic attribute completion

Detects empty fields (brand, GTIN, category, condition) and automatically fills them based on your configuration and product data.

SEO applied to catalog

Improves on-page SEO for each product sheet: optimized titles, relevant meta descriptions, structured data markup (schema.org).

Total scalability

For large catalogs (thousands of products), manual optimization is impossible. Girofeeds automates the process at scale, without losing quality.

Concrete problems Girofeeds solves

  • Titles too short or generic: AI adds relevant attributes (color, size, material) to improve search visibility.
  • Duplicate descriptions: generates unique content for each product, avoiding Google penalties for duplicate content.
  • Missing relevant keywords: identifies high-volume search terms and naturally integrates them into titles and descriptions.
  • Incorrect categorization: automatically maps your internal categories to standard taxonomies (Google, Amazon, etc.).
  • Incomplete attributes: fills mandatory fields such as GTIN, MPN, brand, condition, availability, VAT price, shipping costs.
  • Poor content that does not convert: generates persuasive descriptions with product benefits, technical specs and calls to action.
  • Difficulty scaling: applies optimizations to thousands of products in minutes, maintaining consistency and quality.

SEO and product data: a comprehensive approach

Optimizing an e-commerce catalog is not just adding keywords: it is correctly structuring product data so that:

  • Google ranks you better in organic searches: optimized titles and descriptions improve your on-page SEO.
  • Merchant Center approves your products: complete and correct data = fewer rejections, more visibility in Shopping.
  • Your users find what they are looking for: clear and relevant content improves the shopping experience and conversion rate.
  • Your catalog is always up to date: bidirectional sync with your CMS maintains consistency across all your sales channels.

Girofeeds applies this comprehensive approach automatically.

Example of automatic optimization

Original title:: Sports sneakers

Title optimized by Girofeeds:: Nike Air Max 90 Black Men's Running Sneakers Size 9

Original description:: (empty)

Description optimized by Girofeeds:: Nike Air Max 90 sports sneakers in black, designed for men. Ideal for running and everyday use. Size 9. Rubber sole with air cushion for maximum comfort. Upper in breathable mesh and synthetic material. Lace closure. Brand renowned for its quality and durability.

Result: optimized catalog, better visibility, more sales

By comprehensively optimizing your catalog, Girofeeds improves your performance in organic SEO, Google Shopping, marketplaces and any channel where you sell.

Stores that optimize their catalog with Girofeeds improve their Shopping CTR by up to 30% and their conversion rate between 15% and 25%.

Want to optimize your catalog with AI?

Discover how Girofeeds can transform your product data and increase your sales